SWM Motorcycles is freshly established, but it shows the know-how of a big Company, founded on a good team of skilled technicians that allows to follow and manage directly inside the Italian headquarters any aspect of the motorcycle creation. From engine to chassis, from electronics to style: everything is designed internally with manic precision and the taste and experience of prepared Italian workers. With a 360° know-how, that starts from design and goes to research, development, product tests, quality control, production, distribution.
R&D is the keystone of SWM activity, based on the long-time experience built in competitions as well, of people who have specific design knowledge about chassis and engines. A prestigious R&D department that works with the most advanced technologies and competent and creative inner sources.
The checkup of performances and the reliability control made by SWM engineers are supported by state of the art test benches. The traditional and dynamic benches for competition engines, the specific chassis benches, the homologation and anti-pollution benches, the ABS test benches and the global check testing benches at the end of the manufacturing cycle for the final quality certification of the product.
SWM goal is not only to manufacture motorcycles, is to produce them well, with passion, and to satisfy the clients expectations. That’s why the Quality Control department carefully supervises al the products; it’s a high level process, with a deep know-how and specific tools. The control is enforced in each step of the project, to obtain an exemplary quality manufacture.
The motorcycles assembly is entrusted to a modern and adjustable assembly plant designed to ensure maximum reliability and the best efficiency standards. That’s why it’s not seen as a simple assembly of parts, but as an accurate composition of elements able to obey the highest quality ranges. The deep technical knowledge, the advanced Italian manufacturing cycle and the soundness of Shineray Group, allowed us to shoot ahead and to be competitive in the market in a short time frame and with well defined plans.